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Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

Content Marketing Learning Center Our free content marketing learning hub. Here, we’ve gathered our top resources in one place. A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement.

The Beginner's Guide to Content Marketing: If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center: Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Content Comprehensiveness: When Google says they prefer comprehensive, complete content, what does that really mean? Here we show you how to create valuable, quality content that helps you rank.

How to Create 10x Content: Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit: A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.